Piers Morgan’s highly anticipated return to ITV took center stage
when he appeared alongside Scottish television icon Lorraine Kelly on January 21, 2025.
The 59-year-old broadcaster, who had left *Good Morning Britain* in dramatic fashion
after a heated argument with Meghan Markle, surprised viewers by joining Kelly for an insightful conversation on both his career and the current political landscape.
The duo also dove into an engaging discussion about Donald Trump, who was embarking on his second term as the U.S. president.
Morgan, who had been a key figure on *Good Morning Britain* until his controversial departure in 2021, surprised fans with his unexpected reappearance on ITV.
During the broadcast, the seasoned newsreader opened up about his career, his views on television’s future, and his thoughts on the U.S. presidential election. His chat with Lorraine focused not only on Trump’s return to office but also the influence of the former president’s son, Barron Trump, in shaping Donald’s approach to campaigning and media outreach.
The conversation took an interesting turn when the pair discussed Barron Trump’s suggestion that his father focus on digital platforms, such as YouTube, instead of traditional TV networks. According to Morgan, Barron’s advice proved to be a key factor in Donald Trump’s success, particularly in reaching younger audiences who increasingly consume media through digital outlets rather than conventional broadcasting.
As Morgan explained, Barron Trump’s intervention was pivotal. “He knew, rather like my sons, who have told me ‘Dad, you old dinosaur, get off TV. No one my age is watching TV,’ which they are not,” Piers shared. He went on to highlight the growing trend of younger generations shifting away from traditional television in favor of platforms like YouTube, a sentiment echoed by his own children.
Lorraine Kelly, who has spent decades on British television, agreed with Morgan, acknowledging the shift in media consumption. She noted, “They do agree,” referring to the younger demographic, before adding, “They’re still watching the content, they’re just watching it in a different way.” Morgan, who has a long history of hosting television programs, took the opportunity to reflect on how the media landscape is changing, especially for those from the older generation.
Morgan’s candid remarks were a reminder of how rapidly the digital era is transforming the way content is consumed. “The future is not going to be the same way that we in our generation, you know, we just flicked on network telly and watched it… the network bosses here won’t like me saying that… but get with the programme,” Piers commented. He went on to explain how young people are accessing content in an entirely different manner. For Morgan, this shift is unavoidable, and he stressed the importance of embracing new platforms to stay relevant in an ever-evolving media landscape.
As the discussion shifted to Morgan’s future in television, the broadcaster hinted at his openness to digital platforms, admitting that the days of traditional TV may be behind him. He shared, “Actually, young people watch this kind of content in a different way,” acknowledging that the way his own children consume media is a reflection of a larger cultural shift.
Piers Morgan’s reappearance on ITV with Lorraine Kelly was a surprising and candid moment that gave viewers a glimpse into his thoughts on the future of television and the media industry. The conversation also touched upon his experiences with digital platforms, including his own transition into the world of online broadcasting.
For Morgan, the future of television appears to lie in adapting to the digital age, a sentiment that aligns with the influence of Barron Trump’s suggestion for his father. As young people continue to embrace YouTube and other platforms for their media consumption, Morgan’s reflections on the changing media landscape provide a glimpse into how both television networks and their stars must adapt to thrive in the modern world.
Piers Morgan’s insightful discussion with Lorraine Kelly wasn’t just a return to television; it was a reminder of how media and celebrity culture are evolving and the importance of staying ahead of the curve. Whether Morgan continues on traditional TV or embraces the digital shift, his candid conversation undoubtedly sparked interest in the future of broadcasting, offering a fresh perspective on the challenges and opportunities ahead.
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