Hoda Kotb is poised to see a significant increase in her earnings following her departure from the *Today* show.
The 60-year-old TV star recently left her role as co-host of the NBC morning program,
and an insider has revealed that Hoda’s financial prospects are set to soar in the coming months and years.
The source, speaking to *Us Weekly*, shared that Hoda is on track to earn “way more than she did at the *Today* show,” thanks to new opportunities and ventures she’s exploring.
According to the insider, Hoda’s decision to move away from her full-time position at NBC opens up a variety of lucrative possibilities.
“Now that she’s not full-time at NBC, Hoda’s going to be working with brands and can be paid to endorse them,” the source explained.
This shift allows Hoda to diversify her income streams by becoming a sought-after brand ambassador and influencer. Additionally, the industry insider suggested that Hoda could earn “several hundred thousand dollars” for speaking engagements on motivational topics, such as “changing your life at 60,” tapping into her experiences and insights as a woman in her 60s navigating career and personal growth.
Hoda’s exit from *Today* came on January 10, marking the end of a long chapter for the beloved television personality. However, her departure does not mean she is slowing down. In fact, Hoda has already announced plans to launch her own wellness app. This new venture into the wellness space reflects her growing interest in health and personal development, areas she has become increasingly passionate about in recent years.
In a candid moment on *The Kelly Clarkson Show*, Hoda opened up about her decision to leave *Today* and what’s next for her. Clarkson, who is a close friend of Hoda’s, joked about Hoda’s departure, saying, “I have to say though, ma’am, as soon as they told me you were not doing the ‘Today’ show, I was like, ‘So what’s that b**** doing?’” She added, “I was like, ‘Because there’s no way you’re not doing anything. You’re me, you like problems, you like working.'” Hoda laughed and admitted she enjoys staying busy and remains committed to her career ambitions, even if they are shifting in a new direction.
Hoda further revealed her excitement about the wellness industry and the transformation she has experienced personally. “I like things, I do,” she said. “So, I kind of got hooked in the wellness space, like a couple of years ago. I started doing stuff that I thought seemed woo woo and weird, and then all of a sudden as I was doing it. I was like, ‘Wait, I feel calmer, I feel better.'” This newfound passion for wellness has inspired Hoda to build a business around it, one that she believes has incredible potential.
“I’m in the building process of that,” Hoda explained. “We can get together, do things that I love, and when you’re done, it’s not like going to Mexico with your girls, which is fun, but this is something that when you leave, you’ll go like, ‘Oh my gosh. I feel transformed. I feel different.'” Hoda’s wellness venture aims to provide an experience that goes beyond the typical retreat or getaway, offering participants a deeper sense of well-being and personal growth.
This new business is only one facet of Hoda’s future plans, but it is already clear that she is eager to embrace this new chapter of her career. With her passion for wellness, her expertise in media, and her ability to connect with others, Hoda is setting herself up for a thriving career outside of traditional television. The opportunities in wellness, along with potential brand endorsements and speaking engagements, will no doubt allow her to earn far more than her salary at *Today*.
As Hoda Kotb continues to redefine her career, it’s clear that she is determined to create a lasting impact in the wellness space, all while enjoying the freedom and flexibility that comes with this new phase of life. With her entrepreneurial spirit and vast public appeal, Hoda is on track to build something truly transformative in the coming years.
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