Hoda Kotb’s unexpected departure from *The Today Show* has sparked a wave of speculation about her future earnings,
with industry insiders claiming the beloved TV personality is set to make even more money than she did during her time at NBC.
The 60-year-old journalist, who was making $7 million annually as co-host of the morning show alongside Savannah Guthrie, is now exploring new opportunities outside of her full-time role at the network.
Sources close to Hoda revealed that she is poised for an impressive financial future, as she ventures into various new avenues.
“She’s going to earn way more than she did at the *Today* show,” one insider told *Us Weekly*.
The change in her career trajectory, following her departure on January 10, has led to a surge in opportunities, including lucrative endorsement deals with major brands and speaking engagements.
With her new flexible schedule, Kotb is expected to collaborate with brands on endorsement deals, which could net her substantial sums. Additionally, the TV star is likely to be paid handsomely for speaking engagements, particularly on topics such as “changing your life at 60.” These ventures could lead to several hundred thousand dollars in income for each event, providing a significant boost to her overall earnings.
Hoda has long been admired for her wit, charm, and positive energy, and this shift in her career could open doors for more diverse opportunities. Not only is she exploring business ventures, but she also plans to launch a wellness app, which reflects her growing interest in the health and wellness space. “I got hooked in the wellness space, like a couple of years ago,” Hoda shared, explaining that practices she initially thought were “woo woo” have had a positive impact on her life. As she builds her wellness business, Hoda is confident that it holds tremendous potential.
Despite her exit from *Today*, Hoda’s transition has been supported by fans and colleagues alike. During an appearance on *The Kelly Clarkson Show*, Hoda admitted she was determined to stay busy. “I like things, I do,” she said, noting that her new venture allows her to focus on something she is deeply passionate about. Her plans to help others transform their lives align with her long-standing desire to inspire and uplift others through her platform.
Meanwhile, NBC has already turned its attention to finding a permanent replacement for Hoda, with Hollywood star Scarlett Johansson reportedly at the top of their list. Johansson, who recently appeared on *Today* as a guest co-host, impressed both producers and viewers with her natural charisma and seamless chemistry with co-host Jenna Bush Hager. As a result, insiders are suggesting that NBC is ready to offer Scarlett a lucrative contract to join the show on a permanent basis.
Rumors indicate that Scarlett could be offered a $5 million-a-year deal, similar to the arrangement that *Today* co-host Jenna currently has. This would allow both women to maintain salary parity, ensuring that there is no tension between them over compensation. Scarlett’s star power and massive fan following are expected to boost viewership, making her a highly attractive prospect for the network. If she accepts the offer, it would place her on the same level as Jenna, whose salary could also increase with the boost in viewership.
Despite Scarlett’s substantial earnings from her film career, where she commands $15-20 million per movie, the *Today* hosting gig could be a tempting offer for the actress. With an estimated net worth of $165 million, Scarlett’s potential move to *Today* would be more about the experience and the opportunity to connect with a wider audience than the financial compensation alone.
Hoda’s departure marks the end of an era on *The Today Show*, as she bids farewell to the morning program after 26 years at NBC. The decision to step down from her co-hosting role was motivated by her desire to spend more time with her young daughters, Haley Joy and Hope Catherine. Despite leaving her full-time position, Hoda’s future remains bright, with exciting new ventures that could see her earnings far exceed her previous salary.
As NBC continues its search for a permanent co-host to join Jenna, it’s clear that Hoda’s influence and Scarlett’s potential to bring in fresh energy will both play significant roles in the network’s future direction. Whether Hoda embraces her new career or decides to return to television in another capacity, she’s set to make waves in the industry—and earn more than ever before.
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